Consumer Packaged Goods
We identify the emerging trends and the industry drivers of tomorrow.
In a global economy with ever-changing consumer preferences, CPG manufacturers need the flexibility to adapt and serve new demands promptly. A strategic consumer demand management framework is the way forward to reach out to consumer markets. Further, there is a need to understand the downstream implications of design changes in manufacturing, shelf-life, supply chain and customer relationship management. Today it is not just about products and services based on consumer insight but to take a leap ahead from insight to foresight and pace ahead of your consumer. It is the time to develop goods not only in accordance with consumer preferences but also which will redefine their tastes and preferences.
In the pursuit to pace ahead of the consumer, DGI can enable CPG manufacturers in consumer demand management in the following ways -
- Protect ‘BRAND’
- Enhance ‘REACH’
- Nurture ‘INNOVATION’
Our expertise spans areas of Packaged Application Services, Application and Infrastructure Management, IT Consulting, Business Intelligence & Data Warehousing (BI&DW), and Business Process Consulting. DGI CPG has over 150 consultants who have been actively engaged with top customers of the CPG industry. With rich domain expertise and delivery capabilities across diverse technology platforms, DGI offers a full array of technology solutions and services that cater to the total value chain; right from the point of procurement to the point of production/processing till the point of sale. This consumer demand management chain is critical to the success of businesses in this domain and provides an effective edge in meeting the needs of the end consumers.
DGI CPG, with its dedicated CPG research cell, identifies the emerging trends and the industry drivers of tomorrow. We leverage our extensive research on various CPG value chain functions to develop business solutions addressing niche industry challenges. We enable CPG manufacturers to re-engineer the way they meet end consumer’s needs through Information Technology solutions around areas such as product innovation, trade promotions, supply chain optimization, better knowledge of consumer insights, formulation and packaging, farm to fork traceability, food safety compliance, collaboration with partners, spend effectiveness, to name a few.
We enable CPG manufacturers to achieve higher degree of consumer centricity and gain strategic advantage over competition by providing value based business offerings enabled through technology.